New £300m Nike France Kit Is ‘A Bit Italian’ – Laurent Blanc

By Ollie Irish

This is France's first ever Nike kit, which can lay claim to being the most expensive football kit of all time. It cost Nike around €300m (€42m per year until 2018) to buy the rights (previously held by Adidas) to dress the French team with a swoosh (several swooshes actually).

Read the full article at Who Ate All the Pies.

Who Ate All the Pies @ Jan 19, 2011 8:39 AM EDT | Blog Profile