Bimbo Joins the Fold
By far, the biggest soccer news of the day was the announcement that Bimbo Bakeries has signed a four year, $12 million dollar deal to serve as the Philadelphia Union jersey sponsor. As part of the deal, the Bimbo logo will feature prominently on the team's jerseys while the company will also take an active role in the Union's youth soccer efforts.
Footiebusiness @ Jan 11, 2011 11:17 PM EDT | Blog Profile
Related
- Sponsor Madness: The Front of the Jersey
- Shaking off the Holiday Rust with some links: Ljungberg/Posada/SuperDraft
- Scoring In the Inner City: Paul Kitson & Varsity Soccer 365
- A closer look at SBI Readership
- “Significant signings” TBA next week
- Happy New Year (and SBI's Birthday)
- PSA: American Outlaws To Take Over Las Vegas
