Two Cents: Never Tarnish Your Brand, Union

Can't believe the team borne from fans didn't do right by them...

First of all, I get it Philly Union. I do.

And on the surface, actually getting Bimbo to sponsor your jersey is a coup. It's probably a pretty lucrative deal and the Bimbo brand carries weight...some places.

However, Bimbo as a sponsor of important clubs does not extend into the conscience of most fans in the  United States.