Power of Sponsorship: MLS Fans Support League Sponsors
The Sports Business Journal has reported on the findings of the 2010 "Turnkey Intelligence sponsor awareness survey" which gauged loyalty and awareness of sports fans to the products and companies that pour money into their sports. MLS sponsors such as Visa, AT&T and Pepsi enjoy significant recognition among fans of Major League Soccer who showed high cognizance that these companies are official league sponsors.
Footiebusiness @ Jan 4, 2011 10:37 PM EDT | Blog Profile
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