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Marketing a Player vs. Marketing a Club

Marketing a specific player vs. marketing an entire team is an important distinction, and understanding the power of each is key. In the MLS, as in any business, there are essentially two types of customers: new and repeat.

Read the full article at Football Marketing.

Football Marketing @ Jan 3, 2011 8:45 AM EDT | Blog Profile

Major League Soccer Barcelona henry David Beckham Marketing Fans Club kansas city Business player Sporting KC Strategy & Brand Development new customers repeats

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