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The Barça Brand Goes From Local to Global by Tapping Into it’s Unique Heritage

After many years of trouble, the newly elected president of the Club in 2003, Joan Laporta, started the up trend to what will culminate into being ranked by UEFA the number one football Club of 2010/2011.

Read the full article at Football Marketing.

Football Marketing @ Dec 29, 2010 6:15 PM EDT | Blog Profile

International Barcelona barca revenue laporta Joan Laporta heritage football club brand Unicef shirt sponsorship Strategy & Brand Development Latest Articles identity mes que un club

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