Middlesbrough’s sponsorship strategy pays off

Middlesbrough-based consumer financial services organisation, Ramsdens, has signed four-month sponsorship deal with English Championship soccer club Middlesbrough F.C. The largest family-owned pawnbroker in the UK, Ramsdens has backed the club's unique shirt sponsorship initiative by signing a four-month, six-figure deal, making it the club's biggest front of shirt sponsor this season.