Nike's "Thank You" Ad an Exclusionary Boys' Club
If the aftermath of a World Cup run that ended too soon for many but nevertheless raised soccer's
profile in this country, the marketing minds at Nike have produced a "thank you" spot in honor of
the U.S. National Team's somewhat transcendent run.
The tenor of the ad is well-struck, and while it takes a few liberties with the facts (make no
mistake: Americans do dive on occasion), the kids in the commercial speak for most of us
when they laud the characteristics so often associated with this American team.
Match Fit USA @ Jul 2, 2010 10:00 AM EDT | Blog Profile
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