Liverpool FC Shirt Sponsor Switches Cash To Fifa World Cup After Losing Biggest Contract
Carlsberg, the outgoing shirt sponsor of English soccer club Liverpool FC, will launch a £30
million Fifa World Cup-themed marketing campaign that will be its biggest marketing investment of
2010.
The deal comes after Carlsberg lost its long-term place as Liverpool's shirt sponsor. The Anfield
club, owned by American businessmen Tom Hicks and George Gillett, will be sponsored by bank
Standard Chartered from the summer, having secured a significantly greater contract than the
Anfield club had ever managed to get out of its previous sponsor.
Anfield Talk @ Jan 28, 2010 1:05 PM EDT | Blog Profile
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