Special World Cup 2010 marketing edition

Let's start today with a new marketing campaign by an advertising agency linked to ESPN. The premise is simple. Wieden+Kennedy New York create a spoof heavy metal band called The Group of Death. Content on Facebook, YouTube and MySpace is followed by a special gig and a "rockumentary". Think Spinal Tap on a cold Sunday morning and you've got the idea.

Read the full article at World Cup Bafana Bafana 2010.

World Cup Bafana Bafana 2010 @ Jan 8, 2010 3:43 AM EST | Blog Profile