On being fake
I've been thinking for a while about that fake band that ESPN's ad agency invented for the World
Cup draw. You know, the Group of Death. For what it's worth, I wasn't the only one who thought it
sucked. Richard Whittall was even like, word, this sort of marketing is ass.
"Oh, but using an intelligent approach means we won't reach the lowest common denominator," says the marketing man.
The Fake Sigi Schmid Blog @ Jan 19, 2010 10:43 PM EDT | Blog Profile
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