SUM: Marketing Club And Country
By L.E. Eisenmenger - BOSTON, MA (Dec 17, 2009) USSoccerPlayers -- Connecting American soccer fans to both the United States National Team and Major League Soccer could be one of Soccer United Marketing's (SUM's) great challenges. International soccer fans might be disinterested in MLS and MLS fans may be unaware of international rivalries and even of the relationship between MLS and the National Team.
USSoccerPlayers @ Dec 17, 2009 3:00 PM EDT | Blog Profile
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