Branding and Football: Fiorentina FC

I have been keeping a close eye to the world of branding lately. Throughout University I despised name brands, read Niaomi Klien and read Adbusters. After totally "selling out" and going back to school for marketing, I can completely appreciate the drama and creative energy that is infused into branding.

Read the full article at Northern Touch Soccer - Main.

Northern Touch Soccer - Main @ Nov 27, 2009 10:36 AM EDT | Blog Profile