Elen Rives: Diamond Boutique Debut

Three words you wouldn't normally put in a sentence together: Elen + Elegance + Premium.

Yet Tesco's marketing wiz kids believe some snazzy adjectives and Elen Rives' post break-up bod are a sure fire way to sell their new lingerie range to aspirational Wagabees.

Craftily entitled "Diamond Boutique",� the collection is priced to sell.