What's in a Name?

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This is a guest post from Ben Woolhead, co-founder of the esteemed Newcastle United Blog, Black and White and Read All Over. Ben turns his attention to the ongoing furore surrounding the naming rights to St. James' Park.Earlier this month it was announced that Newcastle owner Mike Ashley had taken it upon himself to rebrand St James' Park with an unwieldy new name, crowbarring in a reference to
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