Who will benefit from 2010?

Just as the football at the 2010 World Cup will be great, someone will make lots of money. It is not going to be local businesses for sure. This excellent 13 minute short documentary ("Trademark 2010″) for Dutch TV channel, VPRO, covers the fantasy that local people–small businesspeople, informal traders–will make money or get jobs during the tournament.

Read the full article at Football Is Coming Home.

Football Is Coming Home @ Nov 11, 2009 11:17 AM EST | Blog Profile