What happened at “Tweet – Blowing the Whistle on Social Media”?

Last night I attended Alex Kotler's Football Partnerships panel, "Tweet: Blowing the Whistle on Social Media." Greg Lalas, Chris Schlosser, Chris Toy and myself were the panelists, and there were some seriously smart people in the room, all with incredible perspectives. It was humbling and insightful to be included among this group to discuss and share information on how we are each using social media to achieve our business objectives.