Can Seattle do for soccer what it did for $5 lattes and grunge music?

If you've been anywhere near Major League Soccer this season you will have heard of the Seattle Sounders FC, the league's newest club. Not so much for what they've done on the field--this being MLS most clubs do pretty much the same thing--but for the attention they've attracted locally.

The team is a massive hit in the Pacific Northwest, where it has become a pop culture phenomenon.