The Restraint of Beasts

The news that Mike Ashley is seeking to sell off the naming rights to St. James' Park is up there with Ken Bates' electric fence at Chelsea, Colin Moynihan's supporters' ID cards and Newcastle's own recruitment of Dennis Wise as one of the crassest notions in football history. Until now, I think most outside the Gallowgate have looked on with some bemusement at the Geordie fans' vilification of