To get a World Cup you need Beckham. Also Goody Bags.

So FIFA vice-president Jack Warner has come out and had a bit of a pop at our attempt to hold the World Cup. He said that not only was the bid lightweight, but he was really impressed by Australia, who gave him a goody bag with Australia 2018 tat in it. Apparently, this could swing the bid. I quote Warner (Via The Guardian):

I came here and was shocked that I got a bag for Australia at the entrance.