Liverpool FC Fans Put Off Sponsors, Says Managing Director

Despite Liverpool concluding a world record shirt sponsorship deal with Standard Chartered earlier this month - a partnership the bank put down to the club's huge global fan-base - managing director Christian Purslow has warned that those same fans could put off other sponsors.

There has been great discontent at Anfield over the club's management by owners Tom Hicks and George Gillett, which has manifested itself in a number of fan protests.

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