Tom Hicks: Liverpool’s World Record Shirt Sponsorship Isn’t Enough

Tom Hicks, the co-owner of English soccer club Liverpool, has vowed that the club will not rest on its laurels after securing a world record shirt sponsorship deal with Standard Chartered worth more than US$130 million over the next four years.

Hicks expects that deal - which will see Standard Chartered sell Liverpool shirts in its branches throughout Asia - to be worth more than it is at first glance, while the club's managing director Christian Purslow is spearheading a number of other commercial sponsorships, including one with outgoing shirt sponsors Carlsberg.

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