Liverpool’s £80m Shirt Deal Equals Biggest Ever

Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.

With their present deal with Carlsberg due to expire in mid-2010, Liverpool's commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club's status as one of the most recognisable brands in world sport.

Read the full article at Anfield Talk.

Anfield Talk @ Sep 12, 2009 12:21 PM EDT | Blog Profile