Carlsberg Sign Four-Year Extension To English Soccer Sponsorship
Carlsberg, long-term sponsors of English soccer giants Liverpool and a number of other Premier
League clubs, have extended their sponsorship of the Football Association, the governing body of
English soccer, for the next four years.
While serious doubts remain about Carlsberg's future at Liverpool, the company has signed an
extension to the partnership that sees it the official beer of both the England team and the FA Cup
and the lucrative position as exclusive beer pouring partner at Wembley, the national stadium.
Anfield Talk @ Sep 8, 2009 12:12 PM EDT | Blog Profile
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