Sponsorship in Football Falling, Except for the Elite
The Irish Times has an interesting piece that paints a picture of the changing landscape of sponsorship in the football world. Tony Ponturo, for a couple of decades one of the most powerful men in the sports business world due to his role presiding over the estimated annual $378 million sports marketing budget of Anheuser-Busch, says that "Over the last few years we started to pick up something from our sponsorship research that said the consumer more than ever questioned the whole concept of Official Partnership.
Pitch Invasion @ Sep 4, 2009 3:22 PM EDT | Blog Profile
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