To the DC front office - this is why your marketing campaign shouldn't promise results

Well, technically, you never "promised" anything. Or maybe you did.

Yeah, you kinda did. And now you're re-directing http://wewintrophies.com to DC United's homepage and hoping no one will remember.

Now imagine you're the random guy off the street. The guy who doesn't care about soccer.

Read the full article at The Fake Sigi Schmid Blog.

The Fake Sigi Schmid Blog @ Sep 3, 2009 1:32 PM EDT | Blog Profile