Smart marketing

I believe that it is absolutely key for the Rowdies to do some grassroots, innovative marketing to be successful. They have decided to resurrect the Rowdies' name and associate themselves with the NASL team.

Take a look at what DC United of MLS is doing to promote their US Open Cup final showdown with Seattle Sounders FC.

Read the full article at Against The Run Of Play.

Against The Run Of Play @ Aug 13, 2009 1:14 PM EST | Blog Profile