U.S. Open Cup Final Marketing: DC United, We Win Trophies

Would you believe it: how about an expensive marketing campaign focused on the history of a club and the sport, promoting an actual competitive domestic match in American soccer.

So much of this "summer of soccer" in the U.S. has been huff and puff about games that don't matter (aside from the $$$), with the series of high-profile friendlies sweeping the nation featuring Real Madrid, Barcelona, Chelsea et al.