Liverpool Set To Net £15m Shirt Sponsor

Liverpool, despite the serious financial difficulties facing American owners Tom Hicks and George Gillett, are confident of quickly finding a big-money shirt sponsor to replace Carlsberg.

The lager brand are not expected to renew their 17-year association with the club when their £8million-a-year deal expires at the end of the season, especially with Liverpool looking to almost double the price to £15m a year and Carlsberg's exclusive negotiating period having finished.

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