2009 MLS Jersey Sponsorship
By: Michael Paar -- Owner of The Business of US Soccer
Ever since the fall of 2006, when Major League Soccer first announced the new initiative, teams in
the young league have been allowed to put advertisers' brands on the front of their jerseys. While
this was a new thing in the world of major sport in the United States, it brought MLS more in line
with the rest of the world, especially the older, more established leagues.
Soccer City FC @ Jun 21, 2009 9:54 PM EST | Blog Profile
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