Was Ronaldo worth it?

Interesting report by Frontier Economics this week. Frontier works in valuation exercises and in the sports/creative industries and recently did issued a report on what determines a footballer's transfer fee and whether the recent transfers are worth the money being paid.

According to Frontier that the record breaking €94 million (£80million) deal for Cristiano Ronaldo from Manchester United was at there high end of his valuation of
€90million (£77million), €4million (£3 million) less than what Real Madrid paid Manchester United.

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