Red Bull’s Global Brand Expands: RB Leipzig Launched
Red Bull has rebranded yet another club in its attempt to establish itself as a global football power. Red Bull are the backers behind the rebranding of SSV Markranstädt as RB Leipzig, who will begin play under that name next season in the fifth tier of the German league.
Markranstädt is located a few miles from Leipzig, the largest city in the Saxony state in eastern Germany, and home to a World Cup venue (Central Stadium) in need of a top tier tenant though Leipzig is a region rich in football history, it has no team above the fourth tier of the German league.
Pitch Invasion @ Jun 16, 2009 1:39 PM EDT | Blog Profile
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