Galacticos 2.0: A Business Model for Recessionary Football
When times get tough, brands endure.
By snapping up two of the world's best - Kaka (£56 million) and
Ronaldo (£80 million) - Real Madrid's Florentino Perez has
broken the bank in his quest to build Galacticos 2.0. And he's not done yet.
Soccerblog @ Jun 11, 2009 12:32 PM EST | Blog Profile
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