Sponsorship creep?
From today's SMH:
Sponsorship consultant William Bourke of Sponsorship HQ predicted the sport (Rugby League) would face difficulties in keeping existing sponsors and attracting new ones.
"There are so many options out there for sponsors," Bourke said. "I think soccer and the AFL will be the primary beneficiaries, mainly because they are national sports that don't attract that level of controversy.
Football in the Capital @ May 21, 2009 6:30 PM EST | Blog Profile
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