REPORT: Comcast and Setanta Link Up to Carry More Footy?

This comes via the email box:

Just wanted to give you a heads up - not exactly a football rumour, but more of a tip. I've heard from several of my mates (who work in the cable industry) that Comcast has inked a deal with Setanta Sports (which means more footy games!) BUT Comcast won't start broadcasting games until fans and customers call them and tell them that they want to see the channel!