With the New Year looming, here are a couple of quick hits to take you through the holiday and
Turnkey Sports published a poll that questioned 1,100 senior sports executives from professional
and collegiate sports about an array of year end questions.┬ Some interesting soccer notes:
During the course of the year we focused our attention on the business of bringing fans to Major
League Soccer.┬ The most popular post in that series was our interview with Messrs. Goff, Ives and
Davis.┬ Check below for that interview and click through the link to follow the rest of our
Sports Business Daily is reporting that MLS has sued tool manufacturer Black & Decker over an
alleged "ambush marketing campaign" by B&D division DeWalt.┬ ┬ MLS fans know that competing tool
company Makita is a long time MLS sponsor, and the suit alleges that DeWalt improperly used MLS
logs and materials to "confuse" hispanic fans into believing that DeWalt is a sponsor of the
On a few occasions during 2009, we have discussed soccer stories that are legal rather than
business related.┬ Because of sponsorships, contracts, television broadcast rights and a whole
host of other reasons, the business and law are closely related in the sports world.┬ Here then,
are our top American Soccer legal stories of the year.
Over the course of the season we interviewed a number of MLS marketing execs, COOs and more.┬
Check out this interview with Alex Gallegos of Chivas and click through the links to see some of
our other chats.┬ Did MLS teams accomplish their marketing goals?┬ Judge for your self.
In a year in which most MLS teams are struggling at the gate, one of the success stories has
been Chivas USA.
There are stadium updates aplenty as we look around Major League Soccer this week.┬ Here are a
couple of quick hits from the world of soccer specific stadium construction.
In Vancouver, the Whitecaps have announced that they will play the first half of their inaugural
season in a temporary stadium while BC place (their permanent home) is completed.
It's the time on the calendar when we take a look back at the year that was. We will have a few
of these retrospectives over the next week, but the big story in American Soccer for 2009 was the
introduction of the Seattle Sounders to MLS.┬ The crowds kept coming (they grew), the local media
coverage remained oustanding, and the Sounders continued to perform on the field.
Congratulations to Ohad Zeira for winning the T-Shirt graciously provided by
Ohad combined humor and business in providing the winning caption for the photo below.┬ In a
few weeks we will run our next contest.┬ Thanks again to Tshirtsville for providing Ohad with a
We have repeatedly written about the Wizards' effort to find a permanent stadium home.┬ After
months of negotiations and competition, the Wizards have announced that they will break ground on
their new stadium in Kansas.┬ Kansas and the local county have offered $230 million in incentives
to lure Cerner and the Wizards to Kansas.
It's the holiday season, so as a thank you to our readers, we are running our first contest here
at Footiebusiness.com (there will be more coming).┬ The good folks at TShirtsville.com have kindly
offered the winner of our contest the choice of any of their short-sleeve shirts shipped to their
As part of our ongoing series looking at marketing soccer products in the United States, we
recently had a chat with Trevor Bolliger of SoccerPro.com.┬ Among other titles, Mr. Bolliger is
the Online Marketing Ambassador for SoccerPro.com and has been with the company for more than 1.5
As we said in our post on Monday, we will continue to look at MLS Holiday promotional efforts
this week.┬ Below are some additional promotions.┬ For more, click here.
In Houston, the Dynamo have added a wrinkle to the typical holiday deal by offering┬ two seats
to their home opener and one Dynamo "tailgating" chair for $59.
We have not actively covered the NASL/USL/TOA dispute over the second division of American
Soccer.┬ However, we do believe that it is definitely a subject of significant interest to
American Soccer fans.┬ Lower division soccer aids in the development of American players, provides
more exposure┬ to the game in communities without MLS teams and provides the backdrop to Open
As we did during the regular season, we will also look at MLS promotional efforts during the
Winter.┬ We start with some holiday deals offered around the league.
The Revs are offering a "holiday four pack" that includes tickets to four games (of your
choice), first choice of seat location before general sale, a wall calendar and holiday card all
The posting has been a bit light this week; there has been a "new arrival" in the family which
has changed sleep/work patterns a bit, but we expect to be back on schedule next week.┬ For now,
check out this March interview we did with SUM Digital Strategy Director Chris Schlosser about MLS'
plans for digital media and online advertising in 2009.
We're not as against turf fields as many, but there is no doubt that MLS raises its stature and
increases its chance of success as a business (by attracting those who are put off by such fields),
when it converts to grass.┬ Such is the case in Toronto, where Field Turf is no longer and grass
is on the way.
We are still traveling, so we thought we would re-visit this excellent guest post from Craig Codlin
posted during the season.┬ Craig does a great job looking at MLS efforts to market its product and
grow its popularity.┬ We should be back on Wednesday.
All season, we have focused on the efforts of individual teams to convert soccer fans to MLS
On the move for the next couple of days, so here is our quick take on a recent article about the
sale of soccer merchandise in the United States and around the world. OregonLive presents an
interesting article on Adidas marketing efforts for the 2010 World Cup.┬ The article provides in
depth analysis on the soccer apparel industry and efforts to sell sporting goods in the current
The day of the big World Cup draw has arrived and ESPN has big plans to cover the event with
maximum fanfare. ESPN2 will provide three hours of coverage and will include usual suspects Harkes,
Lalas and more to break down the action.┬ It is fairly remarkable that we have reached the stage
in American soccer where the World Cup draw rates a three hour presentation.
Seattle Sounders CEO Tod Leiweke has been honored by the Puget Sound Business Journal as the
Business Executive of the Year.┬ Leiweke was recognized largely for his work in bringing MLS to
Seattle and for the explosion of interest in the Sounders and MLS.┬ As the Puget Sound Business
Journal is not a sports publication, this represents important mainstream recognition of the
WPS expansion franchise Atlanta Beat has reached a deal to construct an 8,300 seat stadium in an
Atlanta suburb about 25 miles from downtown.┬ The stadium will cost less than $20 million to
construct and will host both the Beat and Kennesaw State University Women's soccer team.┬ The
stadium is designed to increase to 16k for purposes of concerts and is expected to host NCAA